Carnival Away We Go
Away We Go is part of a content system developed to drive daily storytelling for Carnival Cruise Line fueled by user generated content, branded content, brand advocates and influencers. The website is used to introduce cruising to rookies in a friendly and informative space. Our content logic is designed to ease a cruise rookie into understanding what a cruising experience with Carnival could be like.
Role // Lead Digital Producer
Credits
User Experience Designers: Bryan Farrell
Senior Art Director: Rick Banks
Copywriter: Melissa Stefanini
Account Manager: Tia Taffer
Digital Producers: Nicole Bazzinotti, Sean Will
Content Strategists: Alex Silberman, Jane Shclover
Influencer Managers: Kyle Beaudoin, Neha Basu
Analytics Manager: Christina Haddad
Development: Steve Hallman, Matt Busby
Quality Assurance: Hannah Read, Ultra Testing