Panasonic Beardification Station

The 2013 Panasonic Mall tour was created as a mall pop-up experience to show off the latest in Panasonic home technology. As part of the experience, we created a fun game to show off our new Panasonic shaver. Upon entering the "Beardification Station" guests were able to digitally shave themselves a stylish new beard. After taking some quick photos with their new look, guests were encouraged to share the silly photos on social media.   

Role //  Marketing Producer

Credits

Creative Director: Jason Levine
Art Director: Alicia Foor
Copywriter: Brandon Fox
Brand Experience Leadership: Kristen Lane
Brand Experience Producer: Tyler Stubbs
Marketing Producer: Nicole Bazzinotti
Development: Helios Interactive